Insight:

Encouraging student engagement in professional organizations can be challenging, especially in a digital-first world. To increase student participation in the Association for Psychological Science’s student caucus board election, I was tasked with designing an eye-catching postcard advertisement that would capture attention, influence voting behavior, and resonate with a younger audience.

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The challenge was to create a design that felt both professional and youthful, striking a balance between APS’s established identity and the dynamic energy of student voters. By incorporating bold visuals, modern typography, and an engaging layout, I crafted a compelling piece that successfully motivated students to take action, increasing awareness and participation in the election process.

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