About Me.

Hi, I'm Candy Cruz, a graphic designer with over 15 years of experience creating visually compelling and strategic designs across print, digital media, and UX/UI. I specialize in brand strategy, visual storytelling, and design leadership, with a proven ability to manage large-scale branding, marketing, and design projects while leading and mentoring high-performing creative teams.

With a strong focus on user-centered design, I recently earned a UX/UI Design Certification, expanding my expertise in user research, usability testing, and intuitive interface design. My approach blends creativity with strategy, ensuring that every design solution is not only visually engaging but also effectively communicates key messages and enhances the user experience. Whether developing executive presentations, designing impactful marketing materials, or refining brand identities, I am committed to delivering designs that are both aesthetically compelling and functionally meaningful.

Professional Experience

Career Highlights

Career progression for integrating visual messages within print and social media platforms with assorted strategies that ensure brand consistency and gain loyalty from widespread audiences. Sought-after for special projects
Effective at mentoring and coaching teams to high engagement, collaboration, and performance.
Progressive leadership and business acumen for unwavering success in all aspects of design, visual message, and brand consistency that bridge customer and business gaps, through extensive design expertise and strategic planning.
Noted expertise in managing and delivering multiple robust projects by prioritizing deliverables based on prioritization framework that ensured meeting critical deadlines.

Areas Of Expertise

Visual Messages in Print & social media
Strategic Planning & Execution
Print Design/Multimedia
Leadership/ Team Development

Design Development
Web Design
Customer Relations
Triage Freelance Designers

Brand Management/Brand Integrity
Advanced Web Development
Robust Project Management
Art Direction/ Reporting

Education

UX/UI Certificate - The George Washington University

Graphic Design - The Art Institute of Fort Lauderdale

Web Development Courses - Montgomery College