Insight:

To ensure the Annual Convention logo for the Association for Psychological Science resonated with attendees, I integrated local San Francisco elements into the design. This approach maintained APS branding while creating a vibrant, relevant connection to the event’s location, enhancing its overall appeal.

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Beyond the logo, I designed the full suite of convention materials for APS’s annual capstone event, which attracts over 5,000 psychology professionals. This event is critical for the organization’s growth and funding, requiring a design that appealed to both emerging psychology professionals and established experts.

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The materials I created included a mobile-friendly webpage layout, posters, t-shirts, name badges, and other branded collateral, as well as digital and print marketing materials. By ensuring a cohesive and visually engaging design across all assets, I helped reinforce APS’s professional identity while fostering a dynamic and inclusive event experience.