Candy Cruz

Project Title
Branding
Role
Art Direction
Graphic Designer
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Year
2020
Insight:
A strong brand identity is essential for small businesses to establish credibility and attract their target audience. A newly launched dance studio faced the challenge
of standing out in a competitive market and effectively communicating its unique energy and offerings. To support its growth, I developed a cohesive branding strategy that captured the studio’s essence and resonated with its community.
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By designing a distinctive logo, branded apparel, and marketing materials,
I helped create a professional and memorable presence. The visual identity not only reflected the studio’s passion for dance but also provided a consistent and engaging brand experience, ultimately driving awareness and supporting business growth.