Candy Cruz

Project Title
APS Strategic Plan
Role
Art Direction
Graphic Designer
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Year
2022
Insight:
APS sought to enhance how it communicated its mission and strategic goals to stakeholders in order to strengthen engagement and long-term funding opportunities. To support this, I transformed the nonprofit’s strategic plan into a visually compelling narrative designed to engage stakeholders and inspire action.
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Through in-depth research, I gained a strong understanding of APS’s mission and objectives. I then developed a cohesive visual strategy, integrating impactful design elements that made the plan clearer and more engaging. The result was a comprehensive strategic plan document that effectively conveyed APS’s vision, helping to strengthen stakeholder relationships and open new funding opportunities.