Insight:

As the designer, I created the APS media kit, integrating charts that showcase the age range, employment sectors, and primary fields of study of our members. Previously, this essential information lacked a cohesive presentation. By incorporating these charts and aligning them with our brand colors, I ensured consistency while providing potential advertisers with clear, actionable demographic insights. This updated media kit not only strengthened APS’s brand identity but also helped clients make informed decisions about ad placements across conferences, the website, and the convention app.